Brought to you by
London Business School, A&C Black and Emerald
 Current Awareness |
 |
| Strategic pricing |
 |
REFERENCES Dutta, Shantanu et al. 2002 Pricing as a Strategic Capability. MIT Sloan Management Review . Spring p. 61-66
Nagle, Thomas T & Cressman George E. Jr. 2002. Don't Just Set Prices, Manage Them. Marketing Management . November/December 2002 Nagle, Thomas T and Holden, Reed K. 2002 The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making Building , Third Edition, Prentice Hall/Pearson Education. isbn 013026248X Buy Now*
... |
This content is available to subscribers only. Find out more about subscribing.
BestofBiz subscribers can log in here.