Key challenges for product-led and technology-led businesses in today's tough economic environment: How to identify and pursue alternative growth paths How to prepare for recovery and the next generation of growth How to renew growth by creating value for customers which is also profitable for your business Theory: the era of solely product-driven growth, even in technology, is over. Technological innovation within one company is no guarantee of long-term commercial success for that firm. There is now evidence spanning several decades that relying solely on product technology innovation is generally a poor gamble. Where are they now? 1980s: DEC, Wang, Control Data; 1990s: Lotus, Cray, Sybase; turn of the 21st century: Palm, Cisco, Lucent. Response: some product-led and technology-led companies are developing in-house consulting, service management and/or a range of integrated service capabilities. They are packaging a combination of products and services and offering integrated solutions to customers as part of building a customer-centric front-end business. ...